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If you have not heard of the brand, which claims to be the origin of belly Tuck Jeans ®. His jeans are specially designed for women for themselves with less red carpet, thin body shapes to the contour of the abdomen and bottom, but not uncomfortable like a corset effect. traditional

The brand was born in Los Angeles in 2003 and years later Europe. Seems to dominate their own market niche – search phrase and Tummy Tuck Jeans you're sure to find sites selling the brand, each time you surf the net from.

Mothers – the target audience

After pregnancy, your body may have excess adipose tissue (fat) tissue and skin in the lower abdomen. Of course, this is perfectly normal, the body was simply do its utmost to support the needs of pregnancy – so if anything, a belly "Mom" could be regarded as a celebration birth rather than as something that is "bad stomach" after! But the image conscious modern societies, the role model is undoubtedly the famous splashed in newspapers and glossy magazines for free. Celebrity mothers, in particular, are often represented with bags designer boutiques in the trailer, by sheer coincidence walk the omnipresent sunglasses, designer boots, and perfect body. Â Â

The search for true lifestyle

For new mothers who have no access to the quantity money to buy the house personal trainers to publish the picture is much to high. There is even a phrase word of mouth in the forums parenting to describe unflattering jeans that match the post-pregnancy figure, but frankly, they are generally outdated – the "mom jeans. Not Your Daughters Jeans ® simply took the women's desires for fashionable, flattering jeans, once they become mothers. Founder Lisa Rudes-Sandel mark said in press releases and interviews that his goal was to create jeans that are both comfortable and seemed fit and attractive for REAL Women. The size, for example, is partly to eliminate said one of his all-time most hated of the malfunction out of the wardrobe of underwear above the waist curve if you really in your jeans. Â

Knowing the market

This mark is one that has certainly done their duty. The full name Call of the mark with a wink to the audience. The slogan of the brand – to take a fall challenge after the dress is The sheep modern engineering. The claim is essentially what is needed for a size smaller than regular jeans styles – the confidence an instant boost any self-consciousness of women of less-than-airbrush body (which is probably most adult women). The jeans are available in many styles, recognizing the women have their own personal favorites. There are "frills" such as rhinestones and embroidered pockets to those who have a touch of "bling". There are also smart trousers for working women and the events of the parents. The marketing saw the jeans fitted with rave reviews in countless magazines – the online pages of Times fashion (1) even devoted an entire article to the benefits of owning a pair. Finally, pricing is also at hand – a popular figure quoted is less than $ 100 a pair. Given the large number of designer brands from more than that, seems to acquire a value not considered good – the mark of a style "supermarket", but not beyond the reach of anyone. Recipe success seems to be all these factors. Combining adapt care, affordable press reviews and the positive demographic data mining have contributed to Brand Runaway success.Â

References:

Armstrong, L. (2007). What to wear: Tummy Tuck jeans. [in online]. London Times Online. Available at: rel = "nofollow" href = "http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article1824478.ece"> http://women.timesonline.co.uk/tol/life_and_style/women / fashion/article1824478.ece

RS Brown writes articles about tummy tuck jeans as part of a series about bodysculpting fashion.

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