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I am rarely impressed by other promotions, but this time I have to share.

By presenting your company, your products or services you should communicate quickly with what is, what makes it different and why the prospect should be interested. The more abstract the product or service, more drive current.

When I met a line Nearsoft Intro, I found a case study on how to make promotions on the Web right.

Nearsoft is a house close by outsourcing software development … Mexico (not a normal country is on a short list of possibilities offshore). Their value propositions are: (a) are closer to India – the same time zone as Phoenix – and (b) eliminate many headache common sea (as the cost of flying to India to manage project details).

Nearsoft people knew they had to communicate their unique value propositions in a short period of time and make the message stick. They also knew that buzz marketing is the most effective means of disseminating word outsourcing to Mexico was possible and sensible.

To this they made a video.

My first reaction was: "Well, what in the hell Sam has not made a video? To view your video stream online content has been classified the region of the American Psychiatric Association, as a form of self-masochism. However, another self-promotional video of a house software Non-Mexican-less, it sounded like a model to fail.

Here Nearsoft did well. Use it as a "how to" model offers intros web in general and particular.

Guarantee of brevity: the intro was said openly takes only 53 seconds. Any person to invest less than a minute, they know the time limit is real (which it was but whatever).

Selling the benefits: He read the benefits of video and animations to understand the points. This technique has the advantage subtle feature of the human brain by which it can absorb more information per unit time if the information from multiple sensory data and closely related (this is the way to learn languages, by matching visual stimuli with spoken words). I can not tell you exactly what said, but after a vision he had the idea that Nearsoft was a flight $ 500 in a time zone, and this saves me time and money woes head.

Humor: Being funny is even a software outsourcing company, a relatively unknown town Mexico, seem accessible. Humor can be tricky, Nearsoft uses images that are universally understood (or understandable) and the tight synchronization with the word (actually a slide earlier admitted that the video is actually 85 seconds long, make a promise which is 53 seconds). Juxtapose the announcer removal serious (such as "excessive rework") with images on the nose (by Michael Jackson).

The net effect (pun intended) is that the video you take you to the successful visit, listen, communicate Nearsoft why it is important, and give you a reason to run the voice (as I do now) even if you do not need their services. And they did so for very little money. However, efforts to promote much.

Silicon Valley could learn a lesson or two from Hermosillo.

nearsoft.com / Nearsoft-quick-intro.php

Guy Smith is the chief consultant for Silicon Strategies Marketing (www.SiliconStrat.com). Guy brings a combination of technical, managerial and marketing experience to Silicon Strategies projects. Directly and as a consultant, Guy has worked with a variety of technology-producing organizations. A partial list of these technology firms include ORBiT Group (high-availability backup software), Telamon (wireless middleware), Wink Communications (interactive television), LogMeIn (remote desktop), FundNET (SaaS), Open-Xchange (groupware), VA Software (enterprise software), Virtual Iron (server virtualization), SUSE (Linux distributions and applications), BrainWave (application prototyping) and Novell.

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