money kiting
Some say the only difference between a Mercury franchise and the Titanic is the Titanic had a band. Can it be saved? Chances are cons. The Doctors say that if you're dead for 10 minutes, you probably will not return. Mercury has been for 10 years.
In 1997 there were approximately 437,000 Mercury, Plymouth and Oldsmobile 315,000 sold 304,000.
In 1999, Plymouth fell to 246,000 units and Chrysler have announced their demise. In 2000, Oldsmobile fell to 289,000 units and General Motors announced its demise.
In 2002, the mercury dropped to 263,000 units in 2004 was reduced less than 200,000 units last year, the mercury reached a minimum of 10 years to 180,848.
Mercury is a franchise for sale? Probably only franchise in Lincoln, and one Ford dealer who thinks he or she can increase parts and service gross to have it. However, recent years, even Ford dealers not sought.
Insofar as the marketing of the franchise itself, does not seek the inclusion not to mention the franchise. In 1970, John Eagle sold 450 new vehicles per month. At the end of 2006, when Mr. Eagle has sold franchises Park Cities Ford has been selling 65 new units per month, and most of them were Lincoln.
Ford Motor Company has no money to develop new products for all divisions. He had to commit to replenish working capital and capital can be wasted trying to save a division within the company needs to be saved.
Alan Mulally, is a smart guy and you think it will be to bet on the future and not the past. It use the past to take, like changing the names of certain former names that people trust, but to invest money in excess Death is something more – the chances of success are not so good. The last time someone had a successful comeback because they have a history compliance in the Bible. It was called "Lazarus".
Sometimes in life one has to take a step back before it can take two to forward.
GM did with Cadillac and now that the brand is growing stronger. Last year, Cadillac sold 227,014 units, while 201,223 Acura and Infiniti sold only 121,146.
With the exception of DaimlerChrysler, the big luxury brands have lines. General Motors Cadillac, Toyota Lexus, Honda Acura, Infiniti Nissan, and so on.
Believe it or not, irrespective of Lincoln-Mercury dealers harder when some of its neighbors, combined with the franchise Ford dealer. Customers of Lincoln as a luxury clients like to feel special and not have this feeling in the Ford store. When a stock of Ford and Lincoln combined, many clients who go to independent retailer near Lincoln.
Classic Lincoln-Mercury in Denton, for example, has increased by 38% Across-the-Business edge point (service and sales) of neighboring Lincoln-Mercury Dual Ford.
In short, people are now buying Mercury, Ford could buy if they withdraw from the Mercury division. This is not the case of buyers of Lincoln. These customers would lose the luxury brands. Given these facts, the fastest Ford may get new Lincoln Mercury finishing products better than both Ford and Lincoln. Sales of Ford dealers increase the collection of Mercury Buyers age (180,846 in 2006) and Lincoln would able to better compete with luxury lines.
The luxury market is growing and if Ford decides to engage with it, I can see Lincoln Infiniti and Acura beat. Infiniti Lincoln won only about 1,000 units last year and, as mentioned above, the Cadillac is now selling better than Acura.
Mr. Pico served as a court appointed “Consultant to Debtor” in bankruptcy cases, a “Court Appointed Mediator” in automotive disputes, the “Court Appointed Arbitrator / Appraiser” in partnership disputes, a “Court Approved Consultant to Receiver” in a check-kiting case, as a “Superior Court Mediator” in dealership/lender litigation and has been recognized as an expert witness on both State and Federal levels.
He has consulted on upside-down positions of over $50 Million, out of trust position of over $4 Million and a bank overdraft of $30 Million. Since 1972, Mr. Pico has completed over 1,000 automobile dealership transactions, whose combined values exceed One Billion Dollars.
In 1986, he authored and National Legal Publishing Company published the nation’s first book on Buying and Selling Automobile Dealerships. You can view his biography at http://www.advisingdealers.com
Joshua J. Pico, who both researched and co-authored this article is a graduate of Johns Hopkins University, has worked on both domestic and import dealership sales.
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